1PointFive -
Assorted Work
Digital & Print Collateral, Branding and Identity, Motion Graphics, Video Production, Environmental Design
1PointFive is a company specializing in carbon capture and utilization technologies. They offer innovative solutions to remove carbon dioxide (CO₂) from the atmosphere and repurpose it for various applications, helping to combat climate change by reducing greenhouse gas emissions. Here you will find assorted examples of work that I created for 1PointFive.
I played a primary role in a brand refresh process for 1PointFive, which showcases my ability to lead transformative branding efforts with meticulous attention to detail. My contributions include the design and organization of various brand elements and visual assets that now form a fundamental aspect of 1PointFive's updated identity. Additionally, I developed an extensive 60+ page brand guidelines document that provides clear instructions for maintaining consistent brand application across all channels.
I developed and defined an illustration style to visualize direct air capture technology, establishing a visual system that became a core part of the 1PointFive brand. I created the illustrations and brought them to life through animation to clearly demonstrate how the DAC process works and the technology behind it.
I then translated these animations into Lottie files for seamless, scroll-activated integration across the 1PointFive website, enhancing the digital product experience on the DAC technology page. The same animations were later incorporated into an explainer video to further articulate the process and reinforce the brand’s visual language. You can view the video in context HERE.)
I designed a “wallpaper” video that was displayed at the 2023 Abu Dhabi International Progressive Energy Congress (ADIPEC.) The brief called for a five minute video that could be interspersed between other digital content during the 4-day event. The goal was to create visual interest while only utilizing core brand elements. I employed animation to bring to life an orbit of carbon spheres, offering a compelling visualization of atmospheric carbon and highlighting 1PointFive's pivotal role in the decarbonisation process. See the full video HERE.
I created this display campaign for 1PointFive to engage the aviation industry, one of the most challenging sectors to decarbonize. The first set of ads centers on STRATOS, the company’s direct air capture facility, positioning carbon dioxide removal (CDR) credits as a tangible and scalable solution for addressing residual emissions. The creative introduces STRATOS as both infrastructure and proof point, grounding the product in real-world climate technology while driving action.
The second set shifts the focus to partnership. These ads juxtapose Chief Sustainability Officers, C-suite leaders responsible for environmental strategy, risk management, and long-term business value, with 1PointFive technicians operating in the field. By framing both as experts in their respective domains, the work reinforces credibility on both sides and speaks directly to aviation CSOs as key decision-makers in procuring CDR credits. Together, both sets function as a cohesive campaign. One establishes the solution, and the other builds the strategic alliance behind it.
I also designed an informational video that was displayed at the 2023 Abu Dhabi International Progressive Energy Congress (ADIPEC.) This video was looped at specific times during the event and sheds light on various 1PointFive projects and partnerships. It displayed on the booth’s primary screen, which measures over 27.5 feet wide.
These are a series of motion graphics that I made for 1PointFive that were distributed on their social media platforms. The large one mocked up here on the left was presented in a video format and can be seen in context with the full audio HERE.
I created numerous icons for the 1PointFive brand, covering a diverse array of applications. Explore a glimpse of these designs with just a few examples showcased here.
I designed and animated OOH ads that displayed at Shimbashi Station (a major interchange railway station in Tokyo's Minato Ward.)
The copy translates to “a pioneering partnership to help meet global climate targets. Learn more at 1pointfive.com“
I designed a booth for the 2024 IATA Aviation Energy Forum